In today’s worlds AI, data-driven marketing, and voice search engine optimization have become the root of every business owner of 2021. Last year when Covid-19 halted our life and business of many people, digital marketing was a light that gave hope to many business owners. This advanced marketing trends of 2021 has become a top priority of many business owners.
Now every business has gone digital to remain competitive in the market. Digital marketing is evolving at a faster pace than ever. Where earlier people were able to do business without going digital but now, without coping with the digital marketing trend, they will not survive in the market.
The year 2021 has become the age of innovation, without being innovative and evolving with the market you will be left far behind in this new era. It’s important to know about the various advanced digital marketing trends so your business survives and thrives in this new era of innovation.
List of 10 Advanced Marketing Trends of 2021
Read on to know about the marketing trends of 2021 which will help your business compete in this competitive digital market.
1. AI-Powered Optimization:
AI has become an integral part of our life. Every company is using AI for increasing efficiency and optimizing its content. It is one of the important Advanced Marketing Trends of 2021, without it companies are struggling in a lot of fields.
AI helps the business to learn customer behavior, trends, and tastes which saves a lot of time, allowing to concentrate and focus on strategizing and planning the company’s future.
AI is used to provide a seamless customer experience. Helping the customer to get what they want and solving their problems with ease without any hurdles.
2. Chatbots:
“I think chatbots are the future of engagement between a fan and a brand or celebrity” by Christina Milian. A chatbot is an AI-based technology used for instant messaging in real-time day or night with your customers or site visitors
Chatbots have become a widespread advanced marketing trend used by everyone to provide an instant and accurate message. Chatbots are able to solve all the problems of the customer without losing patience and providing results up to their expectations.
Surveys show that:
- Chatbots will power 85% of customer service by 2022
- The top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
3. Video Marketing:
“We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user or an advertiser.” – Mike Henry
Visuals have become the most preferred way of consuming information. Now people don’t have time to read long passages and articles they are shifting more towards visual entertainment.
A short video about your product will create more impact on the people than in any other form. Instagram, Facebook, LinkedIn, and YouTube have become major platforms for the promotion of the companies. A site with a video has a chance to get 50x more views and is likely to drive more organic search results compared to text.
4. Influencer Marketing:
“People do not buy goods and services. They buy relations, stories, and magic.”. Influencer marketing is a type of word-of-mouth marketing. Influencers are those who have a high fan following and have value for every word they speak.
Brand and businesses use influencers to spread their brand name. Influencers can be well-known celebrities but more often they are Instagram and YouTube personalities having popularity in their niche.
The investment made on an influencer is increasing as the market is getting more competitive. Influencers speak about the features and benefits of the respective brand which encourages their fan to use that product and thus spreading their reach to a larger audience.
5. Social Messaging Apps:
Social messaging apps have become the first sight in the morning to the last sight at night. People are spending more time on social media than in the real world which makes them a great platform for conducting and promoting business.
Every company has a social media account where it can engage with a larger audience. This apps helps the companies to send a user personalised message to the customer adding value to the experience.
As WhatsApp has become the most popular messaging app, the companies are now providing updates on WhatsApp also. For example, you book a flight or a room in a hotel or a cab from Goibibo or MakeMyTrip they are instantly sending the booking updates in your WhatsApp, creating a personalized experience.
Here is the list of the number of users of each Social Messaging Apps.
6. Visual Search:
Visual search has taken the experience to a whole new level. Now we can search using the images to get more specific results. Many companies have rolled out visual search features to help people search more easily.
Google has rolled out Google Lens through which we can click any picture we want to search and get the best results. You will get an option in which category you want to search the image in to get industry-specific results.
Samsung has rolled out Bixby Vision which does the same as Google Lens but in a less refined way. Other similar types are Pinterest Lens, Cam Find, Bing Visual Search, and many more.
7. Voice Search & Smart Speakers:
The usage of voice search has grown multifold over a period of time. Now, most people have smart speakers which are being controlled through voice. Voice search plays an important role in enhancing AI. Alexa, Google Assistant, and Siri learn from people’s searches and increase their understanding and responding accuracy.
All the companies are trying to implement voice search in their respective apps and websites to deliver value-based content to the customers. For all voice technology, remember to write in a conversational tone, focus on getting featured snippets on Google, and think about keywords that people will speak of rather than type.
8. Interactive Content:
Speaking of instant access, that brings us to one of the fastest-growing digital marketing trends in recent times: interactive content. People are now more attracted to interactive content rather than simple old traditional content.
Interactive content is a fresh and new way of drawing people’s attention and generating leads. It makes people feel more connected with the brand. Interactive content includes pools and quizzes, an embedded calculator, augmented reality ads, and 360-degree video.
All the above content makes it interesting to read and do shopping as it provides an immersive experience.
9. Augmented Reality:
Augmented reality is better than virtual reality from the marketing standpoint of view. Many companies have already implemented AR in their systems and many are on the verge of implementing AR. This will increase the customer experience and sales of their products.
Home Décor companies using AR so that customers can use different furniture without physically bringing them and can decide which one to buy. With AR improving rapidly, we will see a huge uptake in brands finding useful applications for the technology in the future.
10. Social Media Stories:
First, Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. Reels have become a great way for brands to communicate with their customers.
They can launch new products, advertise about sales and offers. As the reels or stories are visible only for a certain period of time so companies can use the FOMO (fear of missing out) concept to generate more leads.
The benefits of using social media stories include:
- Increased brand awareness
- Constant engagement with followers
- Cost-effectiveness
- Increased traffic to your web page
- Opportunity to reach younger audiences
Conclusion
So, now you have got a list of the top 10 advanced marketing trends of 2021 which will definitely help your business to grow faster in this competitive digital market.
Just keep in mind, change is an integral part of the Digital Marketing job. You have to always look ahead and strive for the future. Evolve with the changes coming in the market and find new and innovative ways to get an edge over the competitors.